Since 2017 employers have leveraged the movement to maximise engagement in the way that best suits them.

For some, that means lighting buildings externally and/or internally and for others it means encouraging colleagues to dress in pre-loved clothes to leverage the colour purple to showcase their allyship to employees with disabilities.

We are fans of both, so long as employers remain within their own sustainability guidelines.

From 2023 onwards we will particularly encourage the use of pre-loved purple clothes and accessories and hope to see many more people on the social media airwaves.