Zain, a leading provider of innovative technologies, enterprise solutions and digital lifestyle communications, operates in eight markets across the Middle East and Africa. Over 8,000 colleagues serve over 50.7 million individual and business customers.

Being a pioneer is at the heart of Zain's commercial success. They are disrupters who know operational agility sets them apart from competitors. They understand that future growth needs the best talent to stay innovative and competitive.

It is this pioneering approach that has seen Zain emerge as a trailblazer in disability inclusion within a region where such initiatives are still limited. Zain is defining inclusivity standards in the MENA region.

This case study explores the driving force for this change; the WE ABLE disability inclusion pillar and the establishment of “The Masters” employee resource group (ERG).

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