Branding Disability: good practice
Stepping Up / Briefing Paper
What is a brand? Who or what does it apply to? We are all familiar with the golden arches of McDonalds, the bluebird of Twitter or the Apple logo. But how could these world-famous brands have anything to do with disability networks? How do you build a great brand proposition? How do you make present your network as a part of your corporate brand and make the topic of disability feel attractive and inclusive?
At our Brand event in September 2018, we posed these questions and many more. This short guide captured those discussions and the pearls of wisdom from our speakers and our members who came to the event. We believe this will help you understand the importance of branding – for yourself and for your network. “Don’t be fooled by fancy branding – it’s always about the people behind the logo – it’s what they stand for and believe in that really matters.” Marcus Baron, Creative Director, EY “Be intentionally infectious. Make your brand contagiously
At our Brand event in September 2018, we posed these questions and many more. This short guide captured those discussions and the pearls of wisdom from our speakers and our members who came to the event. We believe this will help you understand the importance of branding – for yourself and for your network. “Don’t be fooled by fancy branding – it’s always about the people behind the logo – it’s what they stand for and believe in that really matters.” Marcus Baron, Creative Director, EY “Be intentionally infectious. Make your brand contagiously
All resources are free to our members.
If you are not a member but would like to know more, please email us at info@purplespace.org.
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