Sparking the #PurpleLightUp
In July 2017 I sent out a personal tweet asking what people thought about using the colour purple as one way of symbolising the experience of disability - and to encourage organisations to create a #PurpleLightUp on or around the 3rd December each year to link in with International Day of Persons with Disabilities (IDPD).
Just as the rainbow flag has created real change as it rallies an increasingly vibrant LGBT movement - just as it symbolically unites people from every sector of society - just as it shows that prejudice can be positively challenged by building communities from a banner of colours that inspire hope - so too is purple inspiring a new grass-roots movement into the reality of what it means to be human.
Disabled employees want to build on this unity through the purple symbolism. Employee networks and resource groups are already using the purple brand to create new conversations and together with our champions and allies, focus on the added value that disabled people bring to the economy as consumers and employees
I want disabled people to use the power of their networks and resource groups, with their champions and allies to help forge a global identity; one that puts the positive contribution of disabled people and their networks in spotlight.
And that's how the largest global movement celebrating the economic contribution by and for disabled employees was created from a simple tweet.
Kate Nash OBE
Creator & CEO, PurpleSpace